Turn ideas into well-formed initiatives
Capture ideas from anywhere, refine them with AI. Chat to define the problem, add context, score impact, and end with a requirement ready for prioritization.
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Your AI Product Thinker
021 connects to your sources and uses real context to power every suggestion. Anyone in the company can structure an idea and help the product team move faster.
How ideation works
One place for all ideas
Stop losing ideas in Slack threads and email chains. Create a shared backlog where anyone in your organization can submit opportunities and track their status from new to ready.
- Tag ideas by source: sales, support, analytics, OKRs
- Track status: new, in progress, ready
- Automatic deduplication and linking
Product frameworks and tools
021 guides you through proven product frameworks to sharpen your thinking. Move from vague ideas to well-defined problems with the right tools at each stage of the process.
- Problem: 5 Whys, Problem Tree, Jobs-to-be-Done
- Ideation: Analogy Thinking, How Might We, Crazy 8s
- Solutions: AS-IS/TO-BE Flows, Impact Matrix
Build conviction & align the team
Every idea session builds proper conviction with input from all stakeholders. Track initiative readiness with a clear checklist that ensures alignment before prioritization.
- Interactive checklist for initiative readiness
- Conviction score updates as you complete items
- Clear handoff when all criteria are met